AI Automation for Small Businesses: PHP, REST API, ChatGPT

I automate repetitive manual work with my own PHP code: REST API integrations with your systems, AI (LLM) requests – via OpenAI (ChatGPT), Google Gemini or another LLM API – to recognise and structure data, processing of the responses and automatic entry into your system or database. This is how invoices are entered into accounting, customer inquiries answered, and data moved into your CRM and online store. I am Marius, I have 22 years of programming experience and I work from Vilnius, Lithuania, with clients in Lithuania and abroad.

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What I can automate

AI is most useful where text or a document has to be "read" and a simple decision made, while integrations move data from one system to another. Most solutions combine both.

Invoice processing and accounting automation

Incoming PDF invoices are taken from email, their data – supplier, amounts, VAT, line items – is extracted and checked, and then passed to your accounting software via API. Unclear cases are left for a person to approve.

Answering customer inquiries

Inquiries from email or a website form are sorted by topic and urgency, and AI prepares a reply draft based on the information you provide: frequently asked questions, service descriptions, order status. You approve the reply; only clear, repetitive cases are sent automatically.

CRM automation

New contacts from forms, emails and your online store go into the CRM, AI enriches and classifies the record, a task is created and the responsible person is notified. For how the systems themselves are connected, see system integrations and API development.

Online store order and stock automation

Passing orders to accounting, updating stock and prices, order status notifications, generating or translating product descriptions with AI. I work with online stores every day – see PrestaShop development, OpenCart development and automated product import.

Reports

Data from several systems – online store, accounting, CRM or spreadsheets – is collected on a schedule, and AI prepares a short summary and sends it by email.

ChatGPT (OpenAI API) integration into your system

An AI step can be built directly into an existing PHP system, online store or internal tool: for text classification, extracting data from documents, summaries or translations.

How an automation project works

  1. Process description. You tell me what you do manually today, in which programs and how often.

  2. Estimate. I check whether the systems have an API, email access or data export, suggest a solution design and estimate the scope individually.

  3. First process. We start with one clearly defined process and test it with real data.

  4. Launch. Where a mistake would be costly, a human approval step is kept.

  5. Expansion. Further processes are added once the first one works the way you expected.

Typical use scenarios

Below are typical scenarios of how such solutions can work. They are not specific client cases.

  • Invoices into accounting. For example, supplier invoices arriving by email can be read automatically, amounts and VAT checked and an entry created in the accounting software, leaving only a review for the accountant.

  • Inquiry reply drafts. For example, a reply to "where is my parcel?" can be prepared automatically: the order number is recognised, the order status is taken from the online store and a tracking link is added.

  • CRM sync. For example, a website form inquiry can be moved into the CRM automatically: the company name, topic and urgency are extracted, and a contact and a task for the responsible person are created.

  • Online store orders and stock. For example, new orders can be passed to accounting automatically, and stock levels from accounting or a supplier updated in the online store.

  • Reports. For example, every Monday last week's sales and inquiry data can be collected automatically and a short summary sent by email.

Tools: PHP, REST API, OpenAI / LLM API and database

  • PHP – I write all the automation logic myself in PHP, so the solution is tailored to your process; see custom PHP solutions.

  • REST API – integrations with accounting software, CRM, online stores, email and other systems.

  • OpenAI (ChatGPT), Google Gemini or another LLM API – AI requests to recognise text and documents, and to extract, classify and structure data.

  • Database – AI responses are processed, checked and automatically written into your system or database.

Why choose me for automation

  • 22 years of programming experience. I write automation solutions myself in PHP, so they are tailored to your process and systems.

  • Integration experience. I have done several ERP integrations, for example with B1, and integrated Omniva, Paysera, LP Express and most other payment and courier systems used in Lithuania.

  • E-commerce solutions. I build PrestaShop and OpenCart modules, product import solutions and integrations for online stores.

  • Direct communication with the developer – you discuss the process with the person who will build it.

  • Confidentiality: information about your processes and data is not published.

  • Responsible use of AI: I use AI where it helps, and keep checks and human approval where a mistake would be costly.

Frequently asked questions about AI automation

What is AI automation and how is it different from using ChatGPT?

ChatGPT in a browser helps one person with one task. Automation connects the whole process: an incoming email or document is read, AI extracts or classifies the data, and the result goes automatically into your accounting software, CRM or online store. A person steps in only where a decision is needed.

Which processes should be automated first?

Those that repeat daily or weekly, follow clear rules and are done today by copying data from one program to another: entering invoices, answering typical questions, moving data into a CRM, periodic reports.

How much does AI automation cost?

The price depends on how many systems need to be connected, how many exceptions there are and whether the process needs an AI step, so I estimate each process individually.

Why do you write the automation in PHP instead of using ready-made platforms?

Writing my own PHP code lets me connect any system that has a REST API, choose the right AI model – OpenAI (ChatGPT), Google Gemini or another LLM – process its responses precisely, check the data and write it directly into your system or database. The solution can run on your own server and does not depend on third-party workflow platforms.

Can invoices be read automatically and sent to accounting software?

Yes, if the accounting software has an API. Invoice data can be recognised, checked and passed to accounting automatically, while unclear cases are left for a person to approve. I have done integrations with the Lithuanian accounting system B1.

Will my data be safe?

I build the solution so that it accesses only the data the process needs and uses business API terms. If you prefer, the solution can run on your own server so that data does not leave your infrastructure.

Will I need to change the software I already use?

Usually not. I build the automation around the systems you already use, as long as they have an API, email access or a data export option.

Have a process you would like to automate?

Describe the process: what you do manually today, in which programs, how often, and which systems you use (accounting, CRM, online store, email). I reply within one business day with an individual estimate.

Discuss automation

Contact Me!

Do you have questions about PrestaShop or OpenCart modules, product import solutions, SilverStripe, or custom PHP development?

Write to me, and I will respond promptly to help you find the best solution for your business.

Contact information

MB „Optimalus kodas“ Company no: 303225585
Bank details IBAN: LT427044060007941508
AB SEB bankas
SWIFT: CBVILT2X

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